Banks / Building Societies

Many banks have embraced loyalty marketing to help in the fight for market share; to acquire new customers; and importantly to retain those who are already account holders.

Our executive team has significant experience in the creation, implementation and management of value added account package programs. When applied to Australian and International financial institutions our marketing strategy has resulted in;

  • Increases in fee income through account keeping fees,

  • Migration of non-profitable customers to fee-based accounts,

  • Increases in retention of high value customers and deposits,

  • Record increases in product cross-selling ratios for products including personal loans, Visa and travellers cheques.

In addition to product and pricing fundamentals, our implementation process includes a complete merchandising strategy covering management and staff communication, mass media, direct mail, customer facing strategies, staff incentives, measurement tracking and training.Ôø‡Ôø‡

 

Applications for a financial institutions:

  • Transaction accounts strategy incorporating value added services linked to transaction account to increase fee income and product cross sell ratios.

  • Credit Card Value Adds

  • Mortgage "welcome wagon" benefits that create point of difference in the mortgage and home loan space.

  • Superannuation

  • Staff Benefits employer of choice value adds for Bank staff.

  • Business Customers strategy to promote business customer services to retail customers.

For more information call 03 9092 9900 or click here to email us.